Shu Uemura’s Sustainable Commitment

Shu Uemura’s mission is to empower Asian millennials for self-expression, with a unique Japanese “mottainai” philosophy. "Mottainai" means the sense of regret concerning waste. “Mottainai” teaches us to respect and value fundamentals.

shu uemura products are not only beautiful but respectful of the environment.

shu uemura is dedicated to using more sustainable ingredients that are biodegradable, of natural origin, and locally sourced. shu uemura is also committed to using more responsible packaging with recyclable materials and FSC certified paper. We strive for makeup packagings that are minimalistic and refillable

wherever possible. shu uemura is also committed to reducing CO2 emissions, Water consumption and waste generation at our manufacturing plant by 60% by 2020.